Target Lists 25,000 Items on Uber Eats for 60-Minute Delivery

Target has expanded its fast-delivery options by offering more than 25,000 products on Uber Eats ahead of the holiday shopping period.

As the first fashion retailer in Australia to partner with Uber Eats, Target expects orders to arrive within 60 minutes. The service will initially launch at 20 Target store locations in high-demand areas before expanding nationally.

Store Shelf Pricing and Rapid Fulfilment

Shoppers can order apparel, beauty products, homewares, toys, baby gear, and everyday staples directly via the Uber Eats app. Prices match in-store shelf tags, with standard Uber Eats service and delivery fees applied at checkout.

Local stores will act as urban fulfilment hubs to support the service. Bypassing central warehouses lets the retailer turn existing shelf inventory into immediate digital supply.

Bernard Wilson, chief commercial officer for Kmart and Target, said shoppers increasingly want flexible fulfilment that fits shifting daily schedules without advance planning.

Expanding Department Store Reach

Traditional department store operators face heavy competition from pure-play e-commerce platforms offering same-day parcel drop-offs. Using on-demand couriers cuts transit times from days to minutes. It also saves retailers from investing in dedicated last-mile transport fleets.

This arrangement puts products directly in front of millions of active app users. Still, platform commission costs and service fees push final basket prices higher for consumers.

Hardware and Discount Precedents

Bunnings set an earlier precedent this year after adding more than 30,000 hardware products to the Uber Eats catalogue. Target has also integrated its clothing line into Kmart digital channels to capture cross-brand online traffic.

Lucas Groeneveld, managing director of Uber Eats for Australia and New Zealand, noted that fast delivery is moving well beyond food into general merchandise. “Bringing Target onto Uber Eats means more of those everyday needs can arrive at their door in under an hour, making on-demand delivery useful for even more moments in their day,” said Groeneveld.

Next Steps for National Expansion

Service is now live across the initial 20 retail locations in metropolitan centres. Target plans to expand the delivery service to additional regional and suburban stores across Australia over the coming quarters.