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Taiwan’s extravagant buffet restaurant “Harbour” now open at Iconsiam

By Rajiv MenonThailand
1 min read
Harbour buffet Icon Siam 8
Harbour buffet Icon Siam 8
In this article (5)

Taiwan’s extravagant Harbour buffet restaurant has opened its first Thai restaurant at IconSiam. Charoen Pokphand Foods PLC (CPF) and Taiwan’s HiLai Group have jointly brought the famous international buffet restaurant to Thailand. The franchise has routinely seen diners in China and Taiwan waiting a month for a table. The 2000sqm IconSiam outlet is its 10th restaurant worldwide, pending Harbour’s unveiling in major global cities as part of CPF’s strategy to become “Kitchen of the World”.

“Harbour has enjoyed overwhelming success in Taiwan and China”, said CPF’s COO-food business and co-president Sukhawat Dansermsuk. “We believe that we will be warmly welcomed by Thai consumers thanks to the restaurant’s strengths coupled with Thais’ eating-out lifestyle. And that’ll be the beginning of CPF’s success in the restaurant business.”

Taiwan’s extravagant buffet restaurant “Harbour” now open at Iconsiam

 

According to Sukhawat, the restaurant was established as a joint venture with HiLai Group with THB130 million (US$4.16 million) in registered capital.

CP HiLai Harbour CEO Liu Tzu-Ming said the venue is targeting THB240 million ($7.68 million) in first-year revenue and plans to introduce new restaurants at major Thai cities.

The international buffet restaurant can accommodate 450 diners per round, or about 1000 diners per day.

View the gallery below for more picture of the restaurant :

Questions & Answers

Q.

Which companies are responsible for bringing Harbour buffet restaurant to Thailand?

A.

Charoen Pokphand Foods PLC (CPF) and Taiwan’s HiLai Group have jointly introduced the restaurant to Thailand.

Q.

What is the targeted first-year revenue for the Iconsiam Harbour restaurant?

A.

CP HiLai Harbour CEO Liu Tzu-Ming stated that the venue is targeting THB240 million ($7.68 million) in its first year of revenue.

Q.

What is the capacity of the Iconsiam Harbour restaurant?

A.

The international buffet restaurant can accommodate 450 diners per round, which equates to about 1000 diners per day.

Q.

How many other Harbour restaurants are there globally, excluding this new Thai outlet?

A.

The Iconsiam outlet is its 10th restaurant worldwide, meaning there are nine others already open globally.

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