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Myntra has announced the launch of its loyalty program, Myntra Insider. A first of its kind in the country, the program is a comprehensive package, designed to strengthen engagement with its users to drive stickiness on the platform. This open-to-all program…
Myntra is hosting the 4th edition of ‘Myntra Beauty Edit’, the most awaited carnival for cosmetics and beauty products online, from September 4-5. The fourth edition of the two-day mega festival is being complemented with over 30 new brand launches on…
Indian online retailer Myntra is planning a network of offline stores. The fashion subsidiary of Flipkart, sees physical stores as an opportunity to build trust and awareness in the company’s online offer an to engage with existing customers. According to a…
Indian fashion portal Jabong has added American fashion brand Forever 21 to its product portfolio. It definitely will give another option for India’s shopper to check the collections of Forever 21. A selection of goods including play-in tops, dresses,…
Esprit India has secured an exclusive online partnership with online fashion retailer Myntra. Esprit will sell its men’s and women’s casual wear range on the platform, and will launch its latest collection exclusively online on Myntra. The all new winter wear…
Flipkart-owned Indian online fashion company Myntra has added two international brands to its platform, Toms and Meters/Bonwe. This makes Myntra home to more than 30 global brands, says its head of international brands business, Gunjan Soni. US-based Toms is…
A year ago, Jabong’s founders turned down $700 million plus from Amazon; this week they sold for $70 million to Flipkart’s Myntra. Indian eCommerce site Flipkart has sealed a shock deal to acquire Jabong, the nation’s third largest online fashion retailer.…
Aditya Birla Fashion and Retail (ABFRL) will acquire US-based clothing brand Forever 21 India from existing local franchise partner Diana Retail. The Rs.175-crore (US$26 million) transaction involves a business transfer agreement, not share transfer, says…
Sportshoe brand Adidas Group India is planning to launch a shopping app by December, primarily to drive customer engagement through content and loyalty programs, as well as boost online sales. It is a significant move as it indicates increasing fragmentation…
Adding more products and international brands to its portfolio, online fashion retailer Myntra India aims to grow its outdoor and sports range revenue by 20 per cent over the next 15 months. Owned by Flipkart, the company earns about 15 per cent of its…
