When Forever 21 join India’s Jabong
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Indian fashion portal Jabong has added American fashion brand Forever 21 to its product portfolio. It definitely will give another option for India’s shopper to check the collections of Forever 21.
A selection of goods including play-in tops, dresses, t-shirts, cosmetics, intimates and shoes will go online on Jabong, priced from Rs.499 to Rs.2400 (US$7.50 to $37).
Jabong has introduced 20 new fashion brands this month and says it will add a further 15 before March 31. These include New Era Caps, WROGN, Mothercare, Roadster, Cover Story, AAY, Zivame and Mast and Harbor. Jabong now has approximately 2000 brands in its product portfolio, out of which 50 brands have been launched in 2017 alone. Its portfolio also includes Topshop, Topman, Dorothy Perkins, Missguided and Next.
“At Jabong, we continuously strive to offer the best of global fashion brands to our shoppers. Forever 21 is a pioneer and global leader in the fast fashion category and its addition will strengthen the comprehensive line of finely curated international portfolio on Jabong,” said Gunjan Soni, head of Jabong.
Abhinav Zutshi, India business head of Forever 21, said the combined strengths of Jabong and Myntra will give the brand exposure to a major share of India’s online fashion retail market.
“This complements our aggressive offline strategy and we are excited to herald a long association with Jabong,” he said.
Jabong is a multi-brand fashion e-store offering some 350,000 products across footwear, apparel, jewellery and accessories.
Questions & Answers
Q.What range of prices can Indian shoppers expect for Forever 21 items sold on Jabong?
What range of prices can Indian shoppers expect for Forever 21 items sold on Jabong?
A selection of Forever 21 goods, including tops, dresses, and shoes, will be priced from Rs.499 to Rs.2400 on Jabong. This translates to approximately US$7.50 to US$37, offering various options for shoppers.
Q.Which other fashion brands has Jabong recently added to its platform, or plans to add soon?
Which other fashion brands has Jabong recently added to its platform, or plans to add soon?
Jabong has introduced 20 new fashion brands this month, including New Era Caps, WROGN, and Mothercare. It plans to add a further 15 before March 31, with brands like Cover Story and Zivame also listed.
Q.What is the total number of brands Jabong currently offers and how many were launched this year?
What is the total number of brands Jabong currently offers and how many were launched this year?
Jabong currently has approximately 2000 brands in its product portfolio, offering a wide selection to its customers. 50 of these brands have been launched in 2017 alone, indicating significant expansion.
Q.How will Forever 21 benefit from partnering with Jabong for its online presence in India?
How will Forever 21 benefit from partnering with Jabong for its online presence in India?
Forever 21's India business head believes the combined strengths of Jabong and Myntra will give the brand exposure to a major share of India's online fashion retail market. This partnership complements Forever 21's aggressive offline strategy.
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