India’s ecommerce Myntra plans to go offline

Indian online retailer Myntra is planning a network of offline stores.

The fashion subsidiary of Flipkart, sees physical stores as an opportunity to build trust and awareness in the company’s online offer an to engage with existing customers.

According to a report, Myntra plans to open as many as 100 offline stores selling cosmetics over the next two years. The first is likely to open in Bengaluru, within the next six months.

Myntra-Jabong CEO Ananth Narayanan says the company will recruit franchisees to run the beauty and cosmetics stores.

Bengaluru has been chosen for the first store because it is the city in which Myntra is headquartered. Sites in shopping centres and high street locations are being sought in large Indian cities.