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Contemporary South Korean fashion brand H:Connect, fronted by Korean celebrity Yoona of Girls’ Generation, has officially opened its first Southeast Asian store at Bugis Junction in Singapore. The brand plans to make the most of the rising appeal of hallyu,…
Outbound shipments of Korean food, beauty, fashion and personal care products soared in the first half of the year on the back of the growing popularity of the Korean Wave, or hallyu. Official data released today by the Korea International Trade Association…
Korean women’s clothing mall Hotping entered the global market just six months ago – and already cross-border sales account for 10 per cent of its turnover. Monthly sales to customers outside Korea have now surpassed the 100 million won (US$84,000) mark. “We…
Habstore Korea is to open a pop up in New York City to help build its reputation as the go-to point for fashion created by young Korean designers. Habstore already features more than 100 Korean fashion designers – whose reputation and popularity are expanding…
South Korea’s Lotte.com has launched a Chinese mobile shopping mall service known as ‘china.lotte.com’ to meet demands of consumers chasing the ‘Korean Wave’. Growing numbers of Chinese are buying goods online from offshore sources – a practice referred to as…
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