Fashion
Korean women’s clothing mall Hotping entered the global market just six months ago – and already cross-border sales account for 10 per cent of its turnover.
Monthly sales to customers outside Korea have now surpassed the 100 million won (US$84,000) mark.
“We believed that winning new markets quickly would secure future competitiveness after we started up in 2014 and we launched the English, Chinese, and Japanese versions of our online mall through the global eCommerce platform of cafe24,” explained CEO Kim Yeo-jin.
“We received orders from international customers even when we had the Korean site only, which also quickened our entry into the global market.”
Established in 2014, Hotping is a Korean women’s clothing specialty mall that carries trendy products popular in the world of fashion. Like its name suggests, Hotping is a ‘portmanteau’ word mixing hot trend and lovely pink. Another notable characteristic is that Hotping satisfies customers of various body types since it carries sizes from 44 (equivalent to XS in the US) to 105 (equivalent to XXL) for most of its products.
As a result of the company’s continued sponsorship of the wardrobes used by Korean costume dramas, Hotping has been enjoying great brand awareness, particularly in countries swept by the Hallyu, or ‘Korean Wave’, notably the US, China, and Japan. In addition, as it carries a number of elegant and exclusive clothing lines, news anchors have also been inquiring about sponsorship.
Hotping is also winning immense popularity with its line of highly elastic Magic Pants, whcih are proving popular globally thanks to a fun marketing campaign that sees dancers posing in a number of positions that highlight their extreme elasticity.
Kim adds: “We will continue to make efforts to win new markets and will also continue offering beautiful clothes to our customers at reasonable prices like we do now.”
