Global eyewear leader, Ray-Ban, has announced Jennie Kim, from the K-pop girl group, Blackpink, as its newest worldwide brand ambassador. This engagement aligns with the brand’s strategy of exploring partnerships in the music and fashion spheres. The Campaign…
Nespresso has recently announced that pop singer Dua Lipa will become its global brand ambassador in a bid to enhance its resonance with a younger, culturally engaged audience. As part of this collaboration, Dua Lipa is set to headline the Vertuo World…
Nicole Kidman, recognized worldwide for her acting prowess and staunch advocacy for women’s rights, has been announced as the new global brand ambassador for Cle de Peau Beaute, a renowned Japanese luxury skincare and makeup brand. Kidman’s appointment aligns…
Taiwanese bubble tea company Gong Cha has announced the enlistment of Felix, a member of the renowned South Korean group Stray Kids, as their global brand ambassador. Gong Cha Launches New Campaign The brand aims to bolster its global presence with a campaign…
Bally is underlining the strength of the Chinese consumer with its latest campaign as it has signed up Chinese actor and model Huang Jingyu, also known as Johnny Huang, as the campaign’s star and as its brand ambassador more widely. “The award-winning Chinese…
The Estée Lauder Companies has named Japanese model Kōki as the newest global brand ambassador for its flagship Estée Lauder brand. She will feature across the brand’s digital, television, in-store, and print media, in domestic and travel retail markets,…
Fashion brand Dunhill introduces Chinese actor Yang Yang as their newest Global Brand Ambassador. Yang and Dunhill’s creative director Mark Weston first meet at brand’s Fall Winter 2020.21 show in Paris. Chinese actor will represent Dunhill at this year’s GQ…
While the PSA Peugeot-Citroen group has officially announced that it will bring its Citroen brand to India, we finally have some news on its plans for Ambassador too. Two days before holding its first-ever official press conference in India to show us…
H&M has named Nadine Lustre as its first Philippine ambassador. The endorsement deal comes with a special swimwear collection to be launched in the Philippines next week. Nadine Lustre has more than 5.9 million followers on Instagram, and is considered to…
Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show. The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the…
E-commerce platform Shopee Philippines has appointed Filipina-Australian superstar Anne Curtis as its first brand ambassador, timed to coincide with its 5.5 Shopee Super Sale. Running until May 5, the sale offers discounts of up to 90 per cent on thousands of…
TVXQ ‘Yunho (Jeong Yun-ho)’ was selected as the first solo male cosmetics brand model. UL-OS, a male total skin care brand in Otsuka Pharmaceutical Korea, announced on that the brand selected Yunho, the leader of group Dong Bang Shin Ki (TVXQ). An UL-OS…
The “Boy from Oz” Hugh Jackman and Australia’s national carrier Qantas have announced a new partnership to promote Australia on the global stage. The award-winning actor has signed on to become an official global ambassador for the airline and will also work…