Estée Lauder names Kōki as new Global Brand Ambassador

The Estée Lauder Companies has named Japanese model Kōki as the newest global brand ambassador for its flagship Estée Lauder brand.

She will feature across the brand’s digital, television, in-store, and print media, in domestic and travel retail markets, beginning with a makeup campaign in April. Kōki will also appear in all of Estée Lauder’s digital campaigns beginning in the Autumn.

Kōki — real name Mitsuki Kimura — was born and raised in Tokyo. She began her modeling career in 2018 and appeared on the covers of several high-profile fashion magazines in Japan and in the wider Asia Pacific region. This includes Harper’s Bazaar Hong Kong, ELLE Japan, ELLE Hong Kong, Marie Claire Japan and InStyle China among others.

In 2018, Kōki won the Elle Cinema Rising Star Award. The following year, she made her runway debut at the Chanel Cruise Collection fashion show. She is also currently serving as a brand ambassador for other leading luxury brands such as Bvlgari, Coach, and Louis Vuitton.

Kōki joins a stellar roster of Estée Lauder brand ambassadors which include South Sudanese Model Anok Yai, Italian model/actress/socialite Bianca Brandolini D’Adda, American model Carolyn Murphy, Indian model Diana Penty, American models Grace Elizabeth and Karlie Kloss, Chinese Actress Yang Mi and recently-appointed Cuban actress Ana de Armas.

“Kōki brings a fresh energy to the Estée Lauder brand,” commented The Estée Lauder Companies Group President and Estée Lauder and AERIN Global Brand President Stéphane de La Faverie. “We are excited to amplify her rising star power to connect our brand with a new generation of consumers in Japan and around the world while continuing the brand’s legacy of celebrating women across all backgrounds, ages, and ethnicities.”

Commenting on her role, Kōki said: “It is a dream come true to join the Estée Lauder brand. It is such an iconic brand that is loved by so many women around the world. I am honored and grateful to be a part of it.”