Taco Bell to open store in Bangkok

Nov 30, 2018Updated Nov 29, 20181 min read

Taco Bell Thailand is scheduled to launch in Bangkok early next year. Thoresen Thai Agencies, which also holds the Thailand franchise for Taco Bell’s sister brand Pizza Hut, is planning to open the restaurant in Mercury Ville mall on the BTS Chidlom stop. The firm has already begun scouting for employees for the outlet.

Taco Bell’s International president Liz Williams is leading the franchise on a broad expansion campaign, with progress currently being made in India, Brazil, and Spain among others where the brand has strong franchisees.

Thoresen Thai’s CEO Chalermchai Mahagitsiri said that Taco Bell Thailand should do well in the territory as “the strong flavours meet the palate of Asian people.”

Taco Bell’s owner Yum Brands operates around 7000 restaurants worldwide, predominantly based in the US, bringing in US$10 billion sales per year.

Tags

About the author

Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

Asia's retail intelligence, in your inbox