Taco Bell to open store in Bangkok
In this article (5)
Taco Bell Thailand is scheduled to launch in Bangkok early next year. Thoresen Thai Agencies, which also holds the Thailand franchise for Taco Bell’s sister brand Pizza Hut, is planning to open the restaurant in Mercury Ville mall on the BTS Chidlom stop. The firm has already begun scouting for employees for the outlet.
Taco Bell’s International president Liz Williams is leading the franchise on a broad expansion campaign, with progress currently being made in India, Brazil, and Spain among others where the brand has strong franchisees.
Thoresen Thai’s CEO Chalermchai Mahagitsiri said that Taco Bell Thailand should do well in the territory as “the strong flavours meet the palate of Asian people.”
Taco Bell’s owner Yum Brands operates around 7000 restaurants worldwide, predominantly based in the US, bringing in US$10 billion sales per year.
Questions & Answers
Q.Which company is responsible for bringing Taco Bell to Thailand?
Which company is responsible for bringing Taco Bell to Thailand?
Thoresen Thai Agencies is holding the Thailand franchise for Taco Bell. They also operate the Pizza Hut franchise in the country. The firm is planning to open the first restaurant.
Q.Where will the first Taco Bell restaurant in Bangkok be located?
Where will the first Taco Bell restaurant in Bangkok be located?
The initial Taco Bell restaurant is planned for the Mercury Ville mall. This location is situated on the BTS Chidlom stop, providing a specific central Bangkok address for its launch.
Q.What is the rationale for expanding Taco Bell into Thailand?
What is the rationale for expanding Taco Bell into Thailand?
Thoresen Thai's CEO, Chalermchai Mahagitsiri, believes Taco Bell Thailand will succeed because its strong flavours align with the palate of Asian people, indicating a cultural fit.
Q.What is the broader international strategy for Taco Bell?
What is the broader international strategy for Taco Bell?
Taco Bell's International president Liz Williams is leading a broad expansion campaign globally. Progress is currently being made in markets like India, Brazil, and Spain, using strong local franchisees.
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