Tablez launches OshKosh in India
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US children’s-clothing brand OshKosh B’gosh is launching in India in partnership with local retail group Tablez.
With the new launch, OshKosh in India will offer a wide selection of kid items, including its headline products the World’s Best Overalls and Heritage Logo Hoodies. Pricing will range between INR499 (US$7) to INR2499 ($35).
Adeeb Ahamed, MD at Tablez, said OshKosh will launch on online platform Myntra, which will enable OshKosh to reach a large expanse of the fashion-conscious consumers across the country.
“The brand has great potential to become a leader in the kids wear segment in the market,” he said.
Founded in 1895, OshKosh B’gosh is known for its signature kid-friendly style which is rooted in denim and an optimistic color palette.
Before launching OshKosh in India, Tablez has introduced other major brands to India, including Springfield, Toys R Us, and Yoyoso. Tablez currently operates more than 70 outlets globally and plans to expand to 300 outlets next year.
Questions & Answers
Q.Which specific items will OshKosh offer to Indian customers?
Which specific items will OshKosh offer to Indian customers?
OshKosh will offer a wide selection of children's items. These will include its signature World’s Best Overalls and Heritage Logo Hoodies, which are among its headline products for the Indian market.
Q.What is the price range for OshKosh products in India?
What is the price range for OshKosh products in India?
Products in India will be priced between INR499 and INR2499. This translates to approximately US$7 to US$35, making the brand accessible across various consumer segments.
Q.How does Tablez plan to distribute OshKosh products initially?
How does Tablez plan to distribute OshKosh products initially?
OshKosh will launch on the online platform Myntra. This strategy is intended to help the brand reach a wide audience of fashion-conscious consumers across India efficiently and quickly.
Q.What other brands has Tablez previously launched in India?
What other brands has Tablez previously launched in India?
Before introducing OshKosh, Tablez brought several other major brands to India. These include Springfield, Toys R Us, and Yoyoso, demonstrating their experience in the market.
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