Forever 21 India opens in Kolkata

Fast-fashion brand Forever 21 India has opened a store in Kolkata, its 16th outlet on the sub-continent.

Covering 6000 sqft (557 sqm), the store features the latest spring/summer collection, and as well as Forever 21 apparel and accessories includes the retailer’s other brands including 21 Men and cosmetics line Love and Beauty. It also offers lingerie and shoes.

From Aditya Birla Fashion and Retail, Forever 21 already has a presence in Bangalore, Chennai, Delhi, Hyderabad, Mumbai and Pune.

Forever 21, which introduces new styles every week, was founded in the US in 1984 by Korean immigrants. It has more than 600 stores under the Forever 21, XXI Forever, For Love 21, Heritage 1981 and Reference brands. In Asia, stores can be found in China, Japan, Korea and the Philippines.