Superdry India to launch E-commerce initiative
In this article (4)
A dedicated Superdry India website is set to launch later this month.
The British fashion retailer already trades in the territory online via Myntra, Ajio and Amazon via a deal with Reliance Brands. The new direct-to-consumer platform, launching mid-August, serves as the next step in the firm’s expansion plans.
Superdry India, which has recently achieved double-digit growth, expects to generate 7 to 10 per cent of its revenues through the new site within the next year as it also moves to expand its physical footprint within the country.
Questions & Answers
Q.How will the new Superdry India website affect its existing online sales channels?
How will the new Superdry India website affect its existing online sales channels?
The new direct-to-consumer platform will be an additional online channel. Superdry India already trades in the territory online via Myntra, Ajio, and Amazon through a deal with Reliance Brands.
Q.What revenue target has Superdry India set for the new e-commerce site?
What revenue target has Superdry India set for the new e-commerce site?
Superdry India expects the new website to generate between 7 to 10 per cent of its revenues. This target is aimed to be achieved within the next year after the launch.
Q.When is the new Superdry India e-commerce platform expected to go live?
When is the new Superdry India e-commerce platform expected to go live?
The dedicated Superdry India website is set to launch later this month. The new direct-to-consumer platform is specifically mentioned as launching mid-August.
Reader pulse
Superdry India's DTC launch:
24,162 votes so far