Sunshine department store Penang goes online via Shopee
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Penang department store Sunshine has launched on online shopping platform Shopee with expectations of doubling its income. According to Sunshine’s CEO Cynthia Hwang, the move to list initially 1500 products, as well as the brand’s in-house fashion label Iloveasap, on the platform would target 16 million users throughout the country while leveraging Shopee’s free shipping and Super Brand Day.
“Further expansion into the online realm with the opening of an official store on Shopee will see a bigger contribution to the brand’s revenue growth,” she said.
“As a whole, it is part of our aspiration to help to grow Malaysia in terms of providing more choices, better and easier accessibility for quality products and enable consumers to purchase from trusted sellers such as Sunshine Online,” added Shopee Malaysia category manager Tan Ming Kit.
Questions & Answers
Q.What is the primary objective of Sunshine department store's move to sell products online?
What is the primary objective of Sunshine department store's move to sell products online?
Sunshine aims to double its income through this new online presence. This expansion is also expected to contribute significantly to the brand's overall revenue growth.
Q.Which specific product lines will Sunshine initially offer on the Shopee platform?
Which specific product lines will Sunshine initially offer on the Shopee platform?
Sunshine will initially list 1,500 products, including items from its own in-house fashion label, Iloveasap. These products will be accessible to Shopee's user base.
Q.How will Sunshine benefit from partnering with Shopee for its online expansion?
How will Sunshine benefit from partnering with Shopee for its online expansion?
Sunshine can use Shopee's free shipping offers and Super Brand Day promotions to attract customers. The platform also targets 16 million users across the country, expanding Sunshine's reach.
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