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Strongest L’Oreal sales growth in 10 years led by APAC

By Aiko Tanaka
1 min read
loreal
loreal
In this article (4)

L’Oreal sales in Asia Pacific soared 25.8 per cent on a like-for-like basis in the latest quarter – making it the French-headquartered company’s strongest international market. Sales in the region hit €1.794 billion in the quarter and €5.342 billion year to date, an increase of 23.3 per cent.

“This acceleration in growth is boosted by strong demand from Chinese consumers, and the dynamic sales of the Lancome, Kiehl’s, Giorgio Armani, Yves Saint Laurent and L’Oreal Paris brands,” the company said in a statement.

“In Northern Asia, the key factor remains the strong growth in China and Hong Kong, and in travel retail. In Southern Asia, sustained growth is continuing, particularly in India and Malaysia.”

L’Oreal chairman and CEO Jean-Paul Agon said the company achieved its highest quarterly growth rate for 10 years in the three months to September 30. Worldwide sales reached €6.473 billion, up 7.5 per cent.

“In a beauty market that continues to accelerate, driven by robust growth in skincare, the group maintains its strong momentum, with contrasted performances between the divisions. L’Oreal Luxe is showing dynamic growth, underpinned in particular by its four biggest brands, Lancome, Yves Saint Laurent, Giorgio Armani and Kiehl’s. The active cosmetics division, which continues to post double-digit growth, is being driven worldwide by consumer aspirations for dermocosmetics and the quality of its brand portfolio,” he said.

While the consumer products division is being held back by persistent difficulties in some countries, the L’Oreal Paris and Maybelline New York brands are maintaining strong momentum.

Travel retail globally was a standout for the group, posting growth of 29.9 per cent for the quarter and online sales grew by 38.3 per cent to now account for 9.7 per cent of L’Oreal’s turnover.

Questions & Answers

Q.

Which specific brands are driving L'Oreal's strong sales growth in the Asia Pacific region?

A.

The acceleration in growth in the Asia Pacific region is boosted by the dynamic sales of Lancome, Kiehl’s, Giorgio Armani, Yves Saint Laurent, and L’Oreal Paris brands, particularly fuelled by strong demand from Chinese consumers.

Q.

What is the global growth rate for L'Oreal's online sales, and what proportion of its total turnover do they now represent?

A.

Globally, L'Oreal's online sales grew by 38.3 per cent in the latest quarter. These strong online sales now account for 9.7 per cent of the company's total turnover worldwide.

Q.

Which divisions within L'Oreal are performing strongly, and what is contributing to their success?

A.

L'Oreal Luxe is showing dynamic growth, underpinned by its four biggest brands. The active cosmetics division is also posting double-digit growth, driven by consumer aspirations for dermocosmetics and its quality brand portfolio.

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