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Starbucks Plans to Close 250 North American Stores

By Rajiv Menon
2 min read
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128704935 20230221 starbucks oleato golden cold foam handoff 1
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Starbucks announced plans last week to close 250 more underperforming stores across North America.

The cafes represent about one per cent of Starbucks’ 18,000 US and Canadian locations, which COO Mike Grams argued either offered a poor customer experience or were not performing financially.

The decision follows a similar move last year, when Starbucks reduced its store count by one per cent while investing in renovations and overhauling its loyalty program in a major turnaround push.

Culling underperforming real estate

Trimming the bottom tier of a massive store base reflects standard operating discipline for mature retail networks. In dense metropolitan centers, older cafes often suffer from cramped layouts that cannot efficiently process digital mobile orders or accommodate higher-volume food preparation. Shutting these units protects operating margins and eliminates lease liabilities on drag assets.

For commercial landlords, the loss of an anchor tenant creates immediate vacancy risk, though prime street corners rarely stay empty long. In urban cores, independent operators and regional bakery chains have moved quickly to claim vacated ground-floor footprints, benefiting from existing plumbing, grease traps, and electrical fit-outs left behind by the outgoing chain.

Transfers and site takeovers

In Starbucks’ home market of Seattle, two of the 250 locations are slated for closure. At least six previously shut Starbucks sites across the city have already transitioned into local bakeries and independent specialty cafes, including Petit Pierre Bakery, which took over a former cafe in the Ballard neighborhood for its third retail outlet.

Secondary operators gain substantial capital expenditure savings by stepping into pre-fitted food and beverage real estate. Taking over spaces with established beverage counters and drainage cuts store setup costs significantly compared to building out a raw shell.

Previous cuts across Europe and America

The latest 250 closures follow a larger restructuring drive completed last year, when Starbucks closed 627 stores across North America and Europe. That earlier round also trimmed approximately one per cent of the network while the chain directed capital toward store refurbishments and an overhaul of its customer loyalty program.

Capital discipline has taken priority over raw store expansion in Western markets as operational costs, wages, and lease renewals rise. By pruning weak units, the company channels investment into higher-yielding drive-thrus, digital order pickup hubs, and renovation programs for top-quartile stores.

What comes next for the network

Starbucks will manage staff transfers and lease expirations across the 250 affected North American locations through the coming quarter. Financial impacts from the closures and related severance expenses will appear in subsequent quarterly filings as the portfolio adjustment concludes.

Questions & Answers

Q.

What is the primary reason Starbucks is closing these 250 stores?

A.

The COO stated these stores either offered a poor customer experience or were not performing financially. Shutting these units protects operating margins and eliminates lease liabilities on drag assets for the company.

Q.

What kind of businesses are taking over the vacated Starbucks locations?

A.

Independent operators and regional bakery chains, as well as independent specialty cafes, have moved quickly to claim these ground-floor footprints. They benefit from existing plumbing, grease traps, and electrical fit-outs.

Q.

How do these closures compare to previous restructuring efforts by Starbucks?

A.

The latest 250 closures follow a larger restructuring drive last year, when Starbucks closed 627 stores across North America and Europe. Both rounds trimmed approximately one per cent of the network.

Q.

What is Starbucks investing in instead of raw store expansion in Western markets?

A.

The company is channelling investment into higher-yielding drive-thrus, digital order pickup hubs, and renovation programs for top-quartile stores. Store refurbishments and an overhauled customer loyalty program are also priorities.

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