Starbucks Pickup store concept unveiled in NYC
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Starbucks Coffee has opened the first-ever Starbucks Pickup store in New York City’s Penn Plaza.
The location uses the Mobile Order & Pay feature of the Starbucks mobile app as the primary ordering and payment method for customers. Customers who visit the location will place and pay for their orders using the app, selecting Penn Plaza as their location and building their order using the full Starbucks menu. After arriving at Penn Plaza, customers can track the progress of their order on a digital status board and pick up their beverage and food items directly from a Starbucks barista.
In designing the Starbucks Pickup location, the company began with a prototype in the Tryer Centre, a center for innovation at the Starbucks Support Centre in Seattle. At Tryer, teams focused on operations, digital innovation and design worked with store partners (baristas) to create an experience that gave store partners the tools they needed to deliver the best customer experience.
“Our customers who are on-the-go have told us that connection and convenience are important to them,” said Urban Markets for Starbucks VP Katie Young. “By designing a store specifically for the mobile order occasion, we can deliver both for these customers using the store’s design, location and the expertise of our baristas.”
The concept is being evaluated for introduction in other markets where app-bas
Questions & Answers
Q.What is the main payment and ordering method for customers at the new Starbucks Pickup store?
What is the main payment and ordering method for customers at the new Starbucks Pickup store?
Customers at the Penn Plaza Starbucks Pickup store primarily use the Mobile Order & Pay feature within the Starbucks mobile app. They select the Penn Plaza location and build their order from the full menu there.
Q.How do customers track their order once they arrive at the Penn Plaza Starbucks Pickup store?
How do customers track their order once they arrive at the Penn Plaza Starbucks Pickup store?
Upon arrival at Penn Plaza, customers can monitor the progress of their order on a digital status board. They then collect their ordered beverages and food items directly from a Starbucks barista.
Q.Where was the prototype for this Starbucks Pickup store concept developed?
Where was the prototype for this Starbucks Pickup store concept developed?
The prototype for the Starbucks Pickup location was developed at the Tryer Centre, an innovation centre situated at the Starbucks Support Centre in Seattle. Teams worked with baristas to create the experience there.
Q.What customer needs did Starbucks aim to meet with this new Pickup store design?
What customer needs did Starbucks aim to meet with this new Pickup store design?
Starbucks designed the store to address the needs of on-the-go customers who value both connection and convenience. The store's design, location, and baristas' expertise aim to deliver these aspects for mobile orders.
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