Starbucks opens its largest store in South Korea

1 min readUpdated Jun 4, 2025Aug 5, 202011:00 PM

In this article (5)

Starbucks South Korea has opened its largest store yet, celebrating the brand’s 21st anniversary in the country.

Located in Yangpyeong, Gyeonggido near the Namhan River, the store spans three floors and occupies a 1203sqm area and has a design unlike any other in the market.

“The new store is a reflection of Starbucks commitment to offering more ways for customers in Korea to enjoy the Starbucks Experience,” the company said in a statement.

The Yangpyeong store is also the first Starbucks in the country to feature a Reserve coffee bar, Teavana bar and drive-thru format together.

The company said the store is “a new experience” for local customers, incorporating an interactive space and the convenience of the drive-thru. Starbucks is to invite local talent to perform on the store’s rooftop to celebrate the launch.

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What this means

Starbucks' latest South Korean flagship, integrating multiple formats, aims to capture a larger share of consumer leisure time by offering a unique, comprehensive experience. This move puts pressure on local and international coffee chains to innovate beyond standard store models, particularly in integrating premium offerings with convenience. While this strategic expansion mirrors Panpuri's multi-store growth in Asia, it elevates the scale and experiential ambition beyond ZUS Coffee's high-volume, quick-service approach. The integrated Reserve, Teavana, and drive-thru concept, unique in the market, mitigates risk by catering to diverse customer needs. Watch for whether this multi-format integration becomes a new standard for Starbucks' premium locations.

Maria Santos · Retail News Asia newsroom

Questions & Answers

What unique features does this new Starbucks store offer compared to others in South Korea?

This store is the first in South Korea to combine a Reserve coffee bar, a Teavana bar, and a drive-thru format. It also incorporates an interactive space for customers and has a design unlike any other in the market.

Where is this new large Starbucks store located in South Korea?

The store is situated in Yangpyeong, Gyeonggido, close to the Namhan River. This location makes it accessible for customers to experience the brand’s expanded offerings.

What is the size of Starbucks' largest store in South Korea?

The new store is very large, spanning three floors and occupying a substantial area of 1203 square metres. It celebrates the brand's 21st anniversary in the country.

How will Starbucks celebrate the opening of this new store?

To mark the launch of the new store, Starbucks plans to invite local talent to perform on the store’s rooftop. This aims to create a celebratory atmosphere for customers.

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