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Chinese language thirst for funding wine insatiable

By Aiko TanakaChina
2 min read
Barons Creek Vineyard Central Texas Wine Fredericksburg
Barons Creek Vineyard Central Texas Wine Fredericksburg
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Acker Merrall & Condit, the world’s largest wine auctioneer, says consumers from Hong Kong, China Macau and Taiwan accounted for greater than 48 per cent of worldwide gross sales by worth within the final yr.

“Their urge for food for the best wines stays robust,” the corporate says.

Acker Merrall has just lately developed a brand new format, ‘Connoisseur’s Membership’ reside public sale in Hong Kong, which is simulcast in Beijing, Shanghai and Taipei. It has additionally unveiled a brand new cellular App permitting clients to bid whereas on the transfer, and runs month-to-month internet-only auctions in Hong Kong.

These improvements, squarely aimed toward Asian collectors, helped Acker Merrall shut the primary half of the 2015 wine public sale season with over US$40 million in income, setting 750 new world data, of which greater than two-thirds have been Burgundy.

“What being primary once more in each the US and Hong Kong markets actually means is that the World’s Prime Collectors proceed to decide on Acker Merrall,” stated chairman John Kapon.

“We work onerous, and we play onerous, too. We’re wine lovers initially, and we’re very grateful to share our love with probably the most passionate collectors all over the world, a world that continues to develop with every new day.”

In tons, or quantity of wine moderately than worth, the US nonetheless accounts for 61 per cent of the corporate’s gross sales, and 41 per cent of the worth.

“The web public sale enterprise skews the info a bit on the subject of the variety of tons, since that enterprise is rather more developed in America, and since we simply began them right here in Hong Kong,” stated Kapon.

“However it does present that America is shopping for extra A to Z, accumulating extra wines and getting stronger usually. It additionally exhibits how a lot potential stays within the Far East. China continues to be actually in its improvement levels but continues to spend probably the most cash.

“With 4 new stay auctions and month-to-month web auctions added this yr in Hong Kong, together with simulcasts in three new main (and thirsty) cities, Higher China stays an thrilling and critically necessary market.”

Questions & Answers

Q.

What proportion of Acker Merrall & Condit's global sales value comes from consumers in Hong Kong, China, Macau, and Taiwan?

A.

Consumers from Hong Kong, China, Macau, and Taiwan accounted for more than 48 per cent of Acker Merrall & Condit's worldwide sales by value in the last year. This demonstrates their strong appetite for fine wines.

Q.

How much revenue did Acker Merrall generate in the first half of the 2015 wine auction season?

A.

Acker Merrall closed the first half of the 2015 wine auction season with over US$40 million in revenue. This period also saw them set 750 new world records, mostly for Burgundy wines.

Q.

Which market accounts for the largest volume of Acker Merrall's sales?

A.

The US market still accounts for 61 per cent of the company's sales by volume, or tons of wine, rather than value. This is partly due to its more developed internet auction business.

Q.

What new innovations has Acker Merrall introduced to target Asian collectors?

A.

Acker Merrall has developed a 'Connoisseur's Club' live auction format in Hong Kong, simulcast in other major cities. They also unveiled a new mobile app and run monthly internet-only auctions in Hong Kong.

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