Starbucks opening signing store in Tokyo

Starbucks Japan is to open its first signing store in early Summer 2020 in Kunitachi City, Tokyo.

Launched for the convenience of the deaf and hard of hearing, the new Starbucks outlet will provide service to customers in Japanese Sign Language. Signing stores have previously opened in Malaysia, Washington DC, and China. The store will be the first of its kind in Japan and the fifth globally.

Deaf and hard-of-hearing staff will work alongside hearing partners to provide service to customers. The store is located close to a school for the deaf.

A statement from the firm read “Starbucks aspires to become a people positive company where we uplift each other, our customers, and the communities we serve. Since 2018, Starbucks Japan has taken a ‘no filter’ approach to diversity and inclusion to create a place of belonging where partners can bring their best selves to work, without prejudice, assumption or bias toward race, age, gender, position, employment status, disability, personal values, or any other basis.”