Starbucks Malaysia celebrates Reserve’s success
In this article (5)
Starbucks Malaysia plans to open two or three of its premium Reserve concept stores annually. The brand’s eighth Starbucks Reserve store opened at the end of last month, a 5000sqft flagship at Berjaya Times Square, three years after the first outlet launched at The Gardens Mall.
“We did not anticipate such a strong reception for the new concept store”, said Starbucks Malaysia & Brunei MD Sydney Quays. “We were surprised because a lot of people were interested to learn about coffee and the various ways of brewing.
“This is what inspired us to open more Starbucks Reserve stores. The opening of the Starbucks Reserve Berjaya Times Square amplifies our passion for coffee and our ongoing commitment to continue providing unprecedented coffee experiences and knowledge to the Malaysian community, while fostering a culture of human connection”, he said.
The new rollout schedule aims to cater to Starbucks’ loyal customers’ burgeoning interest in coffee. The brand is planning 30 Starbucks outlets per year including the Reserve venues, as well as regular stores, drive-thrus and small-format stores.
Questions & Answers
Q.How many Starbucks Reserve stores does Starbucks Malaysia plan to open each year?
How many Starbucks Reserve stores does Starbucks Malaysia plan to open each year?
Starbucks Malaysia plans to open two or three new premium Reserve concept stores annually. This new rollout schedule aims to meet the growing interest in coffee among its loyal customers.
Q.What inspired Starbucks Malaysia to open more Reserve stores?
What inspired Starbucks Malaysia to open more Reserve stores?
The strong reception and high interest from customers wanting to learn about coffee and various brewing methods inspired Starbucks Malaysia. They were surprised by the popularity of the new concept.
Q.When did the first Starbucks Reserve store open in Malaysia?
When did the first Starbucks Reserve store open in Malaysia?
The first Starbucks Reserve outlet in Malaysia launched three years ago at The Gardens Mall. This was before the eighth store recently opened at Berjaya Times Square.
Q.What is the total number of Starbucks outlets, including Reserve venues, that the brand plans to open per year?
What is the total number of Starbucks outlets, including Reserve venues, that the brand plans to open per year?
The brand plans to open 30 Starbucks outlets per year across Malaysia. This figure includes the new Reserve venues, regular stores, drive-thrus, and smaller-format stores.
Reader pulse
Is Starbucks' Reserve expansion strategy a good move?
15,943 votes so far