Nu Skin flagship ready for the Future
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Health-and-beauty firm Nu Skin is rolling out a new store design based on its Shenzhen flagship, which opened in November last year.
A Digital Signage Connection case study described the Nu Xtore flagship as “a state-of-the-art digital sensory experience centre that incorporates Nu Skin’s history, high-quality products, community involvement and scientific innovation”.
Two further Nu Xtores are scheduled to open this year in China, following the Shikatani Lacroix Design “future-proofed” format intended to reflect trends in the market and target younger consumers. The design was put together in partnership with consulting firm MetaThink, building a combined conventional and digital experience to support the firm’s brand story and blur the line between gallery, science center, community hub, and event space.
“Metathink and SLD delivered beyond expectations in elevating the Nu Skin brand to new heights through user-driven insights, meticulous strategy and digital immersive experience design,” said Nu Skin’s VP of marketing Queenie Sheng.
“It was important to create a cohesive and choreographed experience that flowed from start to finish,” reads the case study on SLD’s store design, centred around a central “Fountain of You” interaction piece that serves as a visual metaphor for youth, wellness and energy.
“Integration to existing digital tools and applications requiring data exchange added additional levels of complexity to the digital experiences. In very short timelines, all of the graphics, wayfinding, digital experiences and environmental design had to constantly evolve and adapt.”
The design won a DSE 2019 APEX award in the Retail Environments category.
Questions & Answers
Q.Which specific design firm was responsible for developing the 'future-proofed' format for the new Nu Xtore concept?
Which specific design firm was responsible for developing the 'future-proofed' format for the new Nu Xtore concept?
The 'future-proofed' format for the Nu Xtore design was developed by Shikatani Lacroix Design. They created it to reflect market trends and appeal to younger consumers, in partnership with consulting firm MetaThink.
Q.How many Nu Xtores are planned to open in China this year, following the launch of the Shenzhen flagship?
How many Nu Xtores are planned to open in China this year, following the launch of the Shenzhen flagship?
Two additional Nu Xtores are scheduled to open in China this year. These new stores will follow the design format first seen in the Shenzhen flagship, which opened in November last year.
Q.What award did the new Nu Xtore design win, and in which category?
What award did the new Nu Xtore design win, and in which category?
The new Nu Xtore design won a DSE 2019 APEX award. It was recognised specifically in the Retail Environments category, highlighting its innovative approach to store design.
Q.What is the name of the central interactive feature in the new store design, and what does it represent?
What is the name of the central interactive feature in the new store design, and what does it represent?
The central interactive piece is called the 'Fountain of You'. It serves as a visual metaphor within the store, symbolising youth, wellness, and energy, according to the SLD case study.
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