Starbucks Korea issues CPs to speed up domestic expansion

In this article (5)
Starbucks Korea recently issued commercial papers worth 30 billion won (US$28.07 million), possibly to further speed up its domestic expansion, according to news reports on Feb. 19.
Seattle-based Starbucks is the nation’s No. 1 specialty coffee chain with about 1,100 outlets, followed by rival CJ’s A Twosome Place with 910 outlets. Its revenue hit the 1 trillion won mark last year for the first time as a coffee chain brand here.
The Korean unit, a 50:50 joint venture with local retail giant Shinsegae Group, last year opened 130 new outlets nationwide, spending about 100 billion won. Sources said the firm is seeking to raise funds possibly to open about 150 new stores this year as part of its aggressive expansion plans.
“We will continue to expand our presence here like we did last year,” a company spokesperson said. “We cannot confirm any details of the CPs now.”
According to industry watchers, Starbucks Korea is issuing CPs as it has reduced its debt over the past years thanks to strong earnings. In the early years, the firm issued CPs to fund the expansion. Its debt reached more than 60 billion won five years ago but the figure dropped to 4 billion won by the end of last year.
Questions & Answers
Q.What is Starbucks Korea's current standing in the South Korean coffee market?
What is Starbucks Korea's current standing in the South Korean coffee market?
Starbucks Korea is currently the nation's number one specialty coffee chain. It operates about 1,100 outlets, surpassing its closest rival, CJ's A Twosome Place.
Q.Why might Starbucks Korea be issuing commercial papers now?
Why might Starbucks Korea be issuing commercial papers now?
Industry watchers suggest Starbucks Korea is issuing CPs because it has significantly reduced its debt in recent years. Strong earnings have allowed it to lower its debt from over 60 billion won to 4 billion won.
Q.How much revenue did Starbucks Korea generate last year?
How much revenue did Starbucks Korea generate last year?
Starbucks Korea achieved a marker last year by hitting the 1 trillion won revenue mark. This was the first time any coffee chain brand in South Korea reached this figure.
Q.What are Starbucks Korea's expansion plans for the current year?
What are Starbucks Korea's expansion plans for the current year?
Sources indicate the firm aims to raise funds to open approximately 150 new stores this year. This forms part of its aggressive expansion strategy, following 130 new outlets opened last year.
Reader pulse
Is Starbucks Korea's debt-funded expansion a smart move?
23,293 votes so far