Starbucks India launches first Reserve store
Starbucks India has opened its first flagship Reserve store in Mumbai, Maharashtra. The 5200sqm Starbucks Reserve Fort Mumbai sells beverages, food and Reserve merchandise, such as black and gold mugs and tumblers with the Starbucks Reserve trademark. The flagship is decorated with a contemporary colour scheme and a Starbucks Siren made by two local artists from Mumbai, Sonal Vasave and Makarand Narkar. Customers can scan the nearest QR code with their Instagram camera to view the painting.
The flagship is decorated with a contemporary colour scheme and a Starbucks Siren made by two local artists from Mumbai, Sonal Vasave and Makarand Narkar. Customers can scan the nearest QR code with their Instagram camera to view the painting in augmented reality (AR).
In addition, there is a Black Eagle espresso machine in the store and Starbucks says customers can experience the “most exquisite and rarest coffees” in the world, such as Bolivia Sol de la Mañana, Rwanda Sholi and Sumatra Kerinci.
In 2012, Starbucks made its debut in India as part of a collaboration with Tata Consumer Products. Tata Starbucks, a joint venture between two companies, now runs more than 300 locations nationwide and expanded into 14 new cities this year.
“For 10 years, Starbucks has been elevating coffee craftsmanship and bringing unique experiences to our customers in India,” said Tata Starbucks CEO Sushant Dash.
“We value the strong connections we have with our customers and will continue to innovate and develop to enhance India’s coffee culture. Starbucks Reserve is a selection of the rarest, most extraordinary coffees Starbucks has to offer, and transports customers and coffee aficionados to an immersive and personalised coffee journey.”
Tata Starbucks opened its first stores run entirely by women in 2020, with the goal of expanding opportunities for female partners. That program has grown to 15 locations throughout the country