Starbucks Coffee Korea walks the talk
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Voice recognition ordering has been introduced by Starbucks Coffee Korea, thanks to a 50/50 JV between Starbucks Coffee International and Shinsegae Group.
Starbucks Coffee Korea has become the first retailer to use Samsung’s intelligent assistant Bixby, available on certain Samsung Galaxy devices, to allow for end-to-end ordering and payment.
The features are an extension of Starbucks Siren Order, the company’s mobile order-and-pay technology that lets customers in South Korea order and pay for their purchases before arriving at the store.
Bixby allows members of Starbucks loyalty program (My Starbucks Rewards) to place an order and pay through voice recognition “on command”. Customers simply speak as they would to a barista, including modifying their drinks to meet their preferences.
Questions & Answers
Q.Which company developed the voice recognition technology being used?
Which company developed the voice recognition technology being used?
Starbucks Coffee Korea is using Samsung’s intelligent assistant Bixby. This technology is available on specific Samsung Galaxy devices, allowing customers to place orders and pay through voice commands.
Q.What is Siren Order and how does Bixby enhance it?
What is Siren Order and how does Bixby enhance it?
Siren Order is Starbucks’ existing mobile order-and-pay technology for South Korea, letting customers order before arrival. Bixby extends this by enabling loyalty programme members to order and pay via voice recognition, speaking as they would to a barista.
Q.Which customers can use this new voice ordering service?
Which customers can use this new voice ordering service?
Only members of the Starbucks loyalty programme, My Starbucks Rewards, can use this service. They must also be using specific Samsung Galaxy devices that have Bixby enabled for the ordering and payment features.
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