Starboard brings luxury pro on board in Asia
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LVMH-owned Starboard Cruise Services has hired a seasoned luxury goods executive, Emily Wong, to the new role of Vice President/General Manager for Asia – signalling the possible direction its on-board cruise retail offer will take in the region.
Wong joins from sister Moët Hennessy Louis Vuitton company, the fashion label Marc Jacobs, where she was the Managing Director for Asia Pacific for just over three years until August 2015.
Before that she worked at Nike for almost five years, Timberland for two years, and Swiss leather goods house bally for 17 years.
In her new role based in Hong Kong and also Shanghai, Wong will report to David Goubert, Senior Vice President, Luxury Cruise Retail & Asia Office.
CRUISELINES PLACE FAITH IN CHINA
Earlier this year at the TFWA show in Singapore, Goubert was very upbeat about cruise prospects in Asia.
He said that large cruise lines were committing strongly to the region and that, for example, Royal Caribbean Cruise Line’s new ship Quantum of the Seas is based out of Shanghai. He said that sister newcomer Ovation was also set to be placed in the region from Q2 2016. RCCL is a partner of Starboard.
“On board it’s about the brands,” says Goubert. “The ships are a global destination and our mission is to give our guests an unforgettable experience and create a memory of their vacation.”
Questions & Answers
Q.What is Emily Wong's new role at Starboard Cruise Services?
What is Emily Wong's new role at Starboard Cruise Services?
Emily Wong has been appointed to the new role of Vice President/General Manager for Asia. She will be based in Hong Kong and Shanghai, reporting to David Goubert, Senior Vice President, Luxury Cruise Retail & Asia Office.
Q.Which luxury goods companies has Emily Wong worked for previously?
Which luxury goods companies has Emily Wong worked for previously?
Before joining Starboard, Emily Wong was Managing Director for Asia Pacific at Marc Jacobs, a sister LVMH company. Prior to that, she spent 17 years at the Swiss leather goods house Bally.
Q.How does Starboard's Senior Vice President view the cruise market in Asia?
How does Starboard's Senior Vice President view the cruise market in Asia?
David Goubert is very optimistic about cruise prospects in Asia. He noted that major cruise lines are investing heavily in the region, with ships like Royal Caribbean's Quantum of the Seas based there.
Q.Which specific cruise lines are mentioned as committing to the Asian region?
Which specific cruise lines are mentioned as committing to the Asian region?
Royal Caribbean Cruise Line is noted for basing Quantum of the Seas in Shanghai and planning to place Ovation in the region from Q2 2016. Royal Caribbean is a partner of Starboard.
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