Star turn as Armani Box pops up in Central
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Originally launched in Paris last year, Armani Beauty’s red Armani Box pop-up store has arrived in Hong Kong.
The brand’s latest product, My Armani to Go cushion foundation, was launched at the cocktail party to celebrate the opening of the store. Guests were welcomed by a giant red gorilla named Uri, created by Italian designer Marcantonio Raimondi Malerba and a reproduction of the gorilla in Giorgio Armani’s lounge in Milan.
Inside the red box, guests tried out the latest makeup products including the new foundation, the Ecstasy Shine lipstick and the signature Lip Maestro lip gloss.
Attending the party were such celebrities as Elva Ni, Janet Ma, Kary Ng, Sammie Yu, Shu Qi, Yvonne Kung and Zelia Zhong.
The pop-up runs through to September 21 at the IFC Mall in Central.
Questions & Answers
Q.Which specific new Armani Beauty product was introduced at the Hong Kong pop-up store opening?
Which specific new Armani Beauty product was introduced at the Hong Kong pop-up store opening?
The brand's newest product, My Armani to Go cushion foundation, was launched at the cocktail party held to celebrate the opening of the pop-up store in Hong Kong. Guests were able to try it inside the red box.
Q.What is the duration of the Armani Box pop-up store's operation in Central?
What is the duration of the Armani Box pop-up store's operation in Central?
The Armani Box pop-up store will be open to the public through to September 21. It is located at the IFC Mall in Central, offering visitors the chance to experience the brand's products.
Q.Who designed the giant red gorilla named Uri, featured at the store's opening event?
Who designed the giant red gorilla named Uri, featured at the store's opening event?
The giant red gorilla named Uri, which welcomed guests to the opening party, was created by Italian designer Marcantonio Raimondi Malerba. It is a reproduction of a gorilla found in Giorgio Armani's lounge in Milan.
Q.Which other Armani Beauty products were available for guests to try at the pop-up store?
Which other Armani Beauty products were available for guests to try at the pop-up store?
Besides the new foundation, guests inside the red box were also able to try out other makeup products. These included the Ecstasy Shine lipstick and the brand's signature Lip Maestro lip gloss, among others.
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