South Korea’s VDL Cosmetics a new store in Toronto
In this article (5)
Korean cosmetics firm VDL is expanding in the Canadian market with the launch of the brand’s first flagship store in Toronto’s Queen West neighborhood.
VDL, which stands for Vivid Dreams come to Life, was founded by LG Household & Health Care Corp in 2012. The brand has successfully expanded to China, Singapore, Hong Kong and Saudi Arabia, and is breaking into North America for the first time.
To celebrate the Toronto launch, the brand will be hosting an interactive pop-up shop at the CF Toronto Eaton Center from April 8–14, offering special prizes and hosting a range of engaging activities.
VDL’s most recent collection, the 2019 limited edition Living Coral range, is set to officially launch on April 1st and will be available in store for preview in March. Select items from the collection are already available online.
The brand is pursuing its strategy of working with world-class makeup artists in expanding in the region. In Canada, celebrity makeup artist Martin Younan is working with the brand to ensure VDL products reach consumers.
“I’ve been visiting Korea for years now and having VDL here in North America is beyond exciting,” said Younan.
Questions & Answers
Q.Which company founded VDL Cosmetics and when was it established?
Which company founded VDL Cosmetics and when was it established?
VDL Cosmetics was founded by LG Household & Health Care Corp. The brand was established in 2012. It has since expanded into several international markets, including its latest move into Canada.
Q.What is VDL's strategy for engaging with consumers in its new market?
What is VDL's strategy for engaging with consumers in its new market?
VDL is collaborating with world-class makeup artists to connect with consumers in the region. In Canada, celebrity makeup artist Martin Younan is working with the brand to help promote its products.
Q.When can customers see the new Living Coral collection in the Toronto store?
When can customers see the new Living Coral collection in the Toronto store?
The 2019 limited edition Living Coral range will be available for preview in the new Toronto store during March. Its official launch date is set for April 1st, after which it will be fully available.
Q.Where else has VDL expanded its presence outside of South Korea?
Where else has VDL expanded its presence outside of South Korea?
VDL has successfully expanded into China, Singapore, Hong Kong and Saudi Arabia prior to its North American launch. The new Toronto store marks its first venture into the North American market.
Reader pulse
Is Canada ready for K-Beauty's VDL?
21,314 votes so far