South Korean e-commerce site ‘Ticket Monster’ starts luxury car sales

Ticket Monster said it could sell all of the vehicles on the first day because it offered the best available price and even promised a refund if it was not the cheapest.

“Although new cars have been sold by overseas online shopping malls, it is the first time that a Korean e-commerce site sells new cars online,” a company official said. Consumers made a one-time payment on the website and will take over the vehicles from designated dealers or visit dealer shops, officials said. Ticket Monster said the latest move was aimed at changing customers’ expectations and leading the new trend in the highly competitive market.

“The sales of imported cars is part of Ticket Monster’s efforts to change the retail paradigm,” Ha Sung-won, the chief operating officer of Ticket Monster, said.