South African restaurant chain Barcelos to add 12 restaurants in India by FY’20
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South African restaurant chain Barcelos is looking to add 12 more to its kitty in India by the end of 2019-20 as part of an expansion plan, a senior company official said. The company has one restaurant each in Delhi, Lucknow, Kolkata, Jaipur, Hyderabad, Chennai and two in Mumbai.
“We plan to add 12 more restaurants across the country by the end of next fiscal year,” Rohit Malhotra, Business Head India, Barcelos said.
According to a report: The new restaurants would be in Bengaluru, Pune, Goa, Chandigarh, Kochi, Puducherry, Mumbai, among others, he added. The company is also planning to rename all its big restaurants (area of 1,500 square feet or above) by March next year, Malhotra said.
Barcelos is also looking to open between 10 to 12 smaller outlets in food courts in the country. Such outlets will have area between 300-500 square feet, he added.
When asked about the business model Barcelos follows in India, Malhotra said: “All the outlets are franchise owned. Barcelos works through franchise model in India.”
Regarding investments to expand Barcelos’ presence in the country, he said it will be mainly on research and development for menus, supply chain, marketing and training.
Barcelos started operations in 1993 in Pretoria in South Africa. The company is present in 22 countries, Malhotra said.
Questions & Answers
Q.Which cities are targeted for the new full-service restaurants that Barcelos plans to open?
Which cities are targeted for the new full-service restaurants that Barcelos plans to open?
The new full-service restaurants are planned for Bengaluru, Pune, Goa, Chandigarh, Kochi, Puducherry, and Mumbai, among other locations. This is part of the company's expansion strategy across India.
Q.What is the expected timeline for Barcelos to rename its larger restaurant locations?
What is the expected timeline for Barcelos to rename its larger restaurant locations?
Barcelos intends to rename all its larger restaurants, those with an area of 1,500 square feet or more, by March next year. This initiative is part of their broader operational adjustments.
Q.How does Barcelos manage the ownership of its restaurants operating within India?
How does Barcelos manage the ownership of its restaurants operating within India?
Barcelos operates all its outlets in India through a franchise model. Each restaurant is owned and run by a franchisee, rather than directly by the company.
Q.What areas will Barcelos focus its investments on to support its expansion in India?
What areas will Barcelos focus its investments on to support its expansion in India?
Investments for expansion will primarily be directed towards research and development for new menus, strengthening the supply chain, marketing efforts, and training initiatives for staff.
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