Smart shopping list concept debuts
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Smart brands are quickly moving beyond simple eCommerce, using omni-channel retail to maximise their sales and customer relations.
New from Australia, Booodl is a smart shopping list which helps consumers get the most out of their physical shopping trips by connecting the online and offline worlds.
Booodl is a smartphone app that notifies consumers when they come in close proximity to products from their digital wish list. To begin, users create their list adding ‘wants’ online. Then, when they are out and about, the app notifies the customer when one of their ‘wants’ is stocked nearby: the user can then get directions to the shop, message the store or even order an Uber to the location, all within the app.
They can then either pop in for a closer look or make the purchase and simply visit the shop to collect it.
Booodl is currently available in Sydney where there are already over 1400 stores onboard. It plans to expand to other cities in the near future.
Trend spotting service Springwise.com observes it has seen other products such as Amazon’s Dash button looking to create an effortless consumer experience and break down barriers between digital and physical retail environments.
“How else could online be used to enhance real world purchasing, rather than competing with it?”
Questions & Answers
Q.Where is Booodl currently available for consumers to use?
Where is Booodl currently available for consumers to use?
Booodl is currently available in Sydney, Australia. The company has plans to expand its service to other cities in the near future.
Q.How does the Booodl app notify users about items on their wish list?
How does the Booodl app notify users about items on their wish list?
The app notifies users on their smartphone when they are in close proximity to stores stocking products from their digital wish list. This happens when they are out and about.
Q.What actions can users take within the Booodl app once notified about a product?
What actions can users take within the Booodl app once notified about a product?
Users can get directions to the shop, message the store directly, or even order an Uber to the location. They can also make a purchase through the app for collection.
Q.How many stores have already joined the Booodl platform in its current location?
How many stores have already joined the Booodl platform in its current location?
In Sydney, where Booodl is currently available, there are already over 1400 stores that have onboarded with the smart shopping list concept.
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