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Skoda names new compact the Scala

By Minjun Park
2 min read
Skoda names new compact the Scala
Skoda names new compact the Scala

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Skoda says it will rename its Rapid compact hatchback the Scala when the new model goes on sale next year. The car’s name comes from the Latin word for “ladder,” Skoda said in a statement.

The Scala was previewed as the Vision RS concept that was unveiled at the Paris auto show this month.

The name change signifies the step up Volkswagen Group’s Czech subsidiary has made with the new car, Skoda CEO Bernhard Maier explained in the statement. “This is a completely new development that sets standards in terms of technology, safety and design in this class,” he said.

The Scala will be pitched further upmarket compared with the current budget Rapid to create a more credible rival for cars such as the Ford Focus.

“I think the problem of the current Rapid is maybe it’s too low-market. Maybe we went too far toward value for money,” Bjorn Kroll, Skoda’s head of product marketing and the brand’s commercial leader on electric cars, said at a preview of the concept ahead of the Paris show. “With this one, we tried to balance it out.”

Skoda said the car would offer innovative features that “have only been seen in higher segments,” without being specific about those features.

The Scala will be engineered for Europe on the VW Group’s small-car MQB A0 platform. The current model uses a version of the low-cost PQ platform.

The name change also signifies a break with the Rapid sold in China and Russia. A future replacement for the Rapid in those markets is expected to use an updated version of the PQ platform to keep costs down.Skoda names new compact the Scala

Instead of a badge, the Scala will feature the word Skoda affixed to the tailgate — the first Skoda to feature this, the brand said.

The range is expected to include an RS high-performance version using the same plug-in hybrid drivetrain previewed by the Vision RS concept. It combines a 150-hp, 1.5-liter gasoline turbo engine with a 102-hp electric motor to accelerate the car from 0 to 100 kph (62 mph) in 7.1 seconds. The 13-kWh battery provides a range of 70 km (43 miles), compared with 50 km (31 miles) in the discontinued VW Golf GTE plug-in hybrid.

Skoda sold 35,206 units of the Rapid notchback and Spaceback hatchback in the first half of this year across Europe, down 2.7 percent compared with the year before, figures from JATO Dynamics show. The notchback will be discontinued in Europe, Skoda said.

Questions & Answers

Q.

What is the strategic reason behind Skoda renaming the Rapid to Scala?

A.

Skoda is renaming the model to Scala because the new car will be positioned further upmarket than the current Rapid. This aims to make it a more credible competitor to cars like the Ford Focus, moving away from being perceived as too low-market.

Q.

What platform will the new Scala be built on, and how does this differ from the current Rapid?

A.

The Scala will be engineered for Europe on the VW Group’s small-car MQB A0 platform. This is a change from the current Rapid, which uses a version of the low-cost PQ platform.

Q.

Will the Scala feature any unique branding elements compared to other Skoda models?

A.

Yes, the Scala will be the first Skoda model to feature the word 'Skoda' affixed to the tailgate instead of a traditional badge. This is a new branding element for the brand.

Q.

How will Skoda address the budget segment previously served by the Rapid in other markets?

A.

Skoda expects a future replacement for the Rapid in markets like China and Russia to use an updated version of the PQ platform. This strategy aims to keep costs down for those specific markets.

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