Meet iBall: the tablet maker crushing Samsung in India
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Indian budget consumer electronics firm iBall raised eyebrows this week on a report that it has stolen South Korean juggernaut Samsung’s crown as India’s number one tablet vendor.
Mumbai-based iBall claimed a 15.6 percent share of India’s tablet market in the fourth quarter of 2014, up from 4.5 percent a year earlier, as Samsung’s share shrank to 12.9 percent from 17.9 percent, according to IDC.
iBall launched in 2001 with just one product category – the mouse. It ventured into the mobile phone business in 2010 and made its foray into tablet space a year later with the iBall Slide. In a price sensitive market, iBall products are attractive.
Questions & Answers
Q.How long has iBall been involved in the tablet market?
How long has iBall been involved in the tablet market?
iBall entered the tablet market in 2011, a year after venturing into mobile phones. Its first tablet product was known as the iBall Slide.
Q.What strategy helps iBall succeed in the Indian market?
What strategy helps iBall succeed in the Indian market?
iBall's products are attractive to consumers in India because they are budget-friendly. This pricing strategy is effective in the country's price-sensitive market.
Reader pulse
Can iBall maintain its lead?
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