Meet iBall: the tablet maker crushing Samsung in India

Indian budget consumer electronics firm iBall raised eyebrows this week on a report that it has stolen South Korean juggernaut Samsung’s crown as India’s number one tablet vendor.

Mumbai-based iBall claimed a 15.6 percent share of India’s tablet market in the fourth quarter of 2014, up from 4.5 percent a year earlier, as Samsung’s share shrank to 12.9 percent from 17.9 percent, according to IDC.

iBall launched in 2001 with just one product category – the mouse. It ventured into the mobile phone business in 2010 and made its foray into tablet space a year later with the iBall Slide. In a price sensitive market, iBall products are attractive.