Skechers launched biggest Southeast Asia flagship store in Bangkok
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Bangkok’s CentralWorld shopping centre is home to the newly opened Skechers Thailand flagship store. The North American footwear company says Thailand represents its fastest-growing market in the region which is why the store, at 275sqm, is its largest yet in Southeast Asia. In the first nine months of the year, sales grew by more than 50 per cent.
The new store features the Skechers apparel range for the first time in the market, with management hoping that will grow to account for up to 30 per cent of Thailand sales volume.
Kaimuk Nilsatetee, assistant VP of CRC Sports, the licensee for Skechers Thailand, said the company sold about 400,000 pairs of Skechers across the country last year and is targeting double that number this year.
“Skechers shoes generate the most sales revenue for CRC Sports,” Kaimuk said. “Its performance has gone well since expanding its business to Thailand in the past several years.”
CRC Sports sells Skechers in 32 concept stores, two outlet stores, 25 concessions and through 95 resellers. Another 12 stores are planned for next year.
Questions & Answers
Q.What is the primary reason Skechers chose Bangkok for its largest Southeast Asia flagship store?
What is the primary reason Skechers chose Bangkok for its largest Southeast Asia flagship store?
Skechers states that Thailand is its fastest-growing market in the region. This growth performance likely influenced the decision to open their biggest store there, showing the market's importance to the company.
Q.What new product category is being introduced with the launch of this flagship store in Thailand?
What new product category is being introduced with the launch of this flagship store in Thailand?
The new store marks the first time the Skechers apparel range is available in the Thai market. Management anticipates this new category could eventually contribute up to 30 per cent of Thailand's total sales volume for the brand.
Q.How many Skechers stores does CRC Sports currently operate, and what are their plans for future expansion?
How many Skechers stores does CRC Sports currently operate, and what are their plans for future expansion?
CRC Sports sells Skechers through 32 concept stores, two outlet stores, and 25 concessions. They also have 95 resellers and plan to open another 12 stores next year to further expand their retail footprint.
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