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Singapore retail sales slide overall while E-commerce goes up

By Aiko TanakaSingapore
1 min read
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In this article (5)

Singapore retail sales – excluding motor vehicles – fell 4.5 percent y-o-y last Dec, a slightly higher decline than Nov’s 2.8 percent. M-o-m sales were down 0.7 percent. DOS estimates total retail sales value at SGD3.5 billion (US$2.62 billion) and that online retail sales accounted for 12.6 percent of that. The strongest categories online were computer and telecommunications equipment, accounting for 35.2 percent of the category’s overall turnover, furniture and homewares (23.4 percent) and supermarkets (11.8 percent).

Most retail industry categories posted declines in sales in Dec on a y-o-y basis. However, supermarkets and hypermarkets, computer and telecommunications equipment, and furniture and homewares recorded growth rates of between 20.8 percent and 25.3 percent, due mainly to higher sales of groceries, mobile phones and household appliances respectively.

Sales of recreational goods rose 10.3 percent, largely driven by strong demand for sporting goods. Sales of F&B services fell 16.5 percent in Dec, y-o-y, which was a lesser rate than Nov’s 22.4 percent decline. Online orders made up 19.9 percent of the estimated total spend of $800 million.

Questions & Answers

Q.

What was the estimated total value of retail sales in Singapore for December, and what proportion of this was from online sales?

A.

The total retail sales value was estimated at SGD3.5 billion. Online retail sales made up 12.6 percent of this total, showing a significant contribution to the overall market.

Q.

Which specific product categories saw growth in sales during December despite the overall decline?

A.

Supermarkets and hypermarkets, computer and telecommunications equipment, and furniture and homewares all recorded growth. Sales of recreational goods also rose, driven by demand for sporting items.

Q.

How did F&B services sales perform in December compared to the previous month?

A.

F&B services sales fell 16.5 percent year-on-year in December. This decline was less severe than the 22.4 percent fall recorded in November, indicating a slight improvement.

Q.

Which online categories were the strongest performers in December?

A.

The strongest online categories were computer and telecommunications equipment, accounting for 35.2 percent of its overall turnover. Furniture and homewares (23.4 percent) and supermarkets (11.8 percent) also performed well.

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