Indonesian F&B startup Dailybox enters Singapore
In this article (5)
An Indonesian-based online restaurant startup, Dailybox, opened a new kitchen in Singapore. Various Indonesian dishes can now be ordered through GrabFood delivery service in Singapura.
Dailybox Group CEO Kelvin Subowo explained that they decided to expand business to Singapore due to dependence of the SIngporean toward food delivery services. Survey showed that nearly half of the Singapore population, or around 2.5 million people, used food delivery services in the country in 2021.
The number is expected to increase to 3.6 million in 2025. In additio, consumers in the west area of the city-state reportedly want more variations of non-local food.
“Jurong is one of the densely populated areas. Unfortunately, F&B merchant in this location does not vary. To meet the consumers need, Dailybox joins and becomes one of the F&B merchants in Supply Chain City area,” Kelvin said Friday, Oct. 21.
Dailybox Group head of product, Arcad Fadillah, said that through the new opening, his side could introduce to the Singaporean public that Indonesian dishes are not only nasi goreng or sate ayam (chicken satay). “A number of best Indonesian cuisines from Padang, Manado, Bali, Lombok, and Java areas have become featured dishes at Dailybox Jurong,” he said.
Dailybox is available in Supply Chain City, Jurong. It offers more than 20 menus from various Indonesian regions, namely tongseng kambing of Central Java, ayam woku and rica-rica from Manado, gulai ikan from Sumatra, until bakwan sayur and tempe mendoan with various traditional sambals.
“For the people of Singapore who like vegetables, we introduce Pecel dish with Javanese peanut sauce. We also have Ayam Taliwang from Lombok that will definitely be favored by spicy food lovers,” Arcad said.
Established in 2018, Dailybox created rice menu with Indonesian and international dishes. It debuted as a rice box provider before adopting a cloud kitchen business and partnering with food delivery service providers.
Questions & Answers
Q.Why did Dailybox choose Singapore for its international expansion?
Why did Dailybox choose Singapore for its international expansion?
Dailybox decided to expand to Singapore due to the population's reliance on food delivery services. The Singaporean market also showed a demand for a wider variety of non-local food options, particularly in the city-state's western areas.
Q.Which specific area in Singapore has Dailybox opened its new kitchen?
Which specific area in Singapore has Dailybox opened its new kitchen?
Dailybox has opened its new kitchen in Jurong, specifically within the Supply Chain City area. This location was chosen because it is densely populated but lacks varied F&B merchants.
Q.What is the primary aim of Dailybox in introducing its Indonesian menu to Singapore?
What is the primary aim of Dailybox in introducing its Indonesian menu to Singapore?
Dailybox aims to show the Singaporean public the diverse range of Indonesian dishes beyond common ones like nasi goreng and sate ayam. They offer over 20 different menus from various Indonesian regions.
Q.What kind of business model did Dailybox start with before becoming a cloud kitchen?
What kind of business model did Dailybox start with before becoming a cloud kitchen?
Dailybox initially started as a provider of rice box meals, featuring both Indonesian and international dishes. They later adopted a cloud kitchen model and began partnering with food delivery service providers.
Reader pulse
Dailybox's Singapore entry:
23,154 votes so far