Singapore Plum stops delivering food
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Hong Kong food-delivery startup Plum has closed its Singapore operations. An email delivered to Plum’s customers read: “It is with great sorrow to announce that we are ceasing our operations in Singapore from 21st January. Plum would like to thank you for your past support and going on this wonderful journey with us. We would not have achieved what we had without you. Best wishes to the year ahead.”
Plum’s Singapore operations lasted less than a year in a highly competitive market, which saw the exit of hawker food delivery service Fastbee several months ago. The firm’s entire Hong Kong staff were let go in November to “right size” operations.
The market is set to get even more competitive this coming year as Grab and Go-Jek struggle for market share in the territory.
Questions & Answers
Q.When did Plum cease its food delivery operations in Singapore?
When did Plum cease its food delivery operations in Singapore?
Plum officially stopped its operations in Singapore on 21st January. The company sent an email to its customers announcing the closure.
Q.How long had Plum been operating in Singapore before closing down?
How long had Plum been operating in Singapore before closing down?
Plum’s Singapore operations lasted less than a year. The company was operating in a highly competitive market within the territory.
Q.What happened to Plum's staff in Hong Kong?
What happened to Plum's staff in Hong Kong?
Plum's entire staff in Hong Kong were let go in November. This action was taken as part of an effort to “right size” the company's operations.
Q.Which other food delivery service recently exited the Singapore market?
Which other food delivery service recently exited the Singapore market?
Hawker food delivery service Fastbee exited the Singapore market several months ago. Plum's closure follows Fastbee's departure from the competitive market.