Shein’s offline popup store debut in the Philippines
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Chinese fashion retailer Shein has opened its first pop-up store in the Philippines, seeking to build brand awareness in the market.
An opening took place last week at Ayala Malls Manila Bay, featuring a fashion runway, partnerships with Alipay+ and its e-wallet partner GCash and Filipina actress Belle Mariano, its newly appointed local brand ambassador.
Pureplay online retailer Shein was founded in 2008 by Chris Xu and is recognized for its low-cost clothing. The company currently has customers in more than 150 nations and markets worldwide.
Statista reports that Shein accounted for 3.4 percent of desktop traffic in May of this year and was the most popular site in the global fashion and apparel category.
Shein, which aims to surpass other fast-fashion retailers like Zara and H&M, does not have a permanent physical location but has amassed millions of customers worldwide thanks to its broad selection and low pricing.
After Amazon, it is the second-most popular online buying destination for teenagers in the US. With more than 1.2 million downloads last year, the retailer ranked as the second most popular shopping app in the US App Store.
Questions & Answers
Q.What was the main purpose of Shein opening its first pop-up store in the Philippines?
What was the main purpose of Shein opening its first pop-up store in the Philippines?
The Chinese fashion retailer Shein opened its first pop-up store in the Philippines primarily to build brand awareness within that specific market.
Q.Which payment partners did Shein collaborate with for its pop-up store launch in Manila?
Which payment partners did Shein collaborate with for its pop-up store launch in Manila?
For its opening in Ayala Malls Manila Bay, Shein partnered with Alipay+ and its e-wallet partner GCash to facilitate transactions.
Q.What is Shein's global standing among online fashion retailers based on recent data?
What is Shein's global standing among online fashion retailers based on recent data?
Statista reported that Shein was the most popular site in the global fashion and apparel category, accounting for 3.4 percent of desktop traffic in May.
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