Most Taiwan mobile shoppers spend over USD32 a month

Jan 27, 2015Updated May 30, 20251 min read

A large majority of Taiwanese who make purchases on mobile devices spend more than NT$1,000 (USD31.9) a month, according to a survey conducted by the government-sponsored Institute for Information Industry.

The Market Intelligence Center (MIC) under the III, cited a survey as saying that almost 70 percent of respondents who have purchased goods through their mobile devices spent at least NT$1,001 (US$31.68) a month on such purchases.

The survey, conducted between Nov. 20 and Dec. 3, found that 62.5 percent of respondents said they made purchases on mobile devices, such as smartphones and tablet computers.

According to the survey, 30.4 percent of those who used mobile devices to shop spend NT$500-NT$1,000 a month on average, 33.1 percent said they spend NT$1,001-NT$2,000 a month, and 16.6 percent said they spend NT$2,001-NT$3,000 a month.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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