Most Taiwan mobile shoppers spend over USD32 a month
In this article (5)
A large majority of Taiwanese who make purchases on mobile devices spend more than NT$1,000 (USD31.9) a month, according to a survey conducted by the government-sponsored Institute for Information Industry.
The Market Intelligence Center (MIC) under the III, cited a survey as saying that almost 70 percent of respondents who have purchased goods through their mobile devices spent at least NT$1,001 (US$31.68) a month on such purchases.
The survey, conducted between Nov. 20 and Dec. 3, found that 62.5 percent of respondents said they made purchases on mobile devices, such as smartphones and tablet computers.
According to the survey, 30.4 percent of those who used mobile devices to shop spend NT$500-NT$1,000 a month on average, 33.1 percent said they spend NT$1,001-NT$2,000 a month, and 16.6 percent said they spend NT$2,001-NT$3,000 a month.
Questions & Answers
Q.What proportion of Taiwanese consumers make purchases using their mobile devices?
What proportion of Taiwanese consumers make purchases using their mobile devices?
According to the survey, 62.5 percent of respondents stated they made purchases on mobile devices like smartphones and tablet computers.
Q.Which organisation conducted this survey on mobile shopping habits in Taiwan?
Which organisation conducted this survey on mobile shopping habits in Taiwan?
The survey was conducted by the Market Intelligence Center (MIC), which operates under the government-sponsored Institute for Information Industry.
Q.What was the timeframe during which this mobile shopping survey was carried out?
What was the timeframe during which this mobile shopping survey was carried out?
The survey gathering information on Taiwanese mobile shoppers was conducted between the 20th of November and the 3rd of December.
Q.What is the most common monthly spending bracket for those who shop using mobile devices?
What is the most common monthly spending bracket for those who shop using mobile devices?
The most common monthly spending bracket is NT$1,001-NT$2,000, with 33.1 percent of mobile shoppers falling into this category.
Reader pulse
Does Taiwan's mobile spending signal a broader trend for Asia?
22,864 votes so far