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Sephora Asia appoints Alia Gogi as its new president

By Sarah Chen
1 min read
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In this article (5)

Alia Gogi has been appointed as the new president of Sephora Asia, succeeding Benjamin Vuchot who will move to a new, yet-to-be-announced role with parent company LVMH.

“Alia joined Sephora China as chief merchant nine years ago and has been key to transforming our SEA business,” said Chris de Lapuente, CEO of Sephora.

“She brings to Sephora Asia a wealth of experience acquired from working at Sephora China and Sephora SEA, proven leadership skills, a true passion and intuition for prestige beauty products, as well as a tremendous hunger for driving the business above and beyond.”

Alia Gogi joined Sephora China as a chief merchant in 2011 and has served as MD Southeast Asia since 2018. Sarah Boyd, currently Southeast Asia VP of markets, will take over Alia Gogi’s former role to oversee Sephora Southeast Asia.

Under Benjamin Vuchot’s leadership, Sephora’s business has almost doubled in the region within three years, according to the company.

“He leaves Sephora with the strongest Sephora Asia organization we ever had,” said de Lapuente.

Questions & Answers

Q.

What roles has Alia Gogi held within Sephora before becoming president of Sephora Asia?

A.

Alia Gogi joined Sephora China as a chief merchant in 2011. She has since served as the managing director for Southeast Asia from 2018 until her recent appointment as president.

Q.

What is Benjamin Vuchot's next career move after leaving Sephora Asia?

A.

Benjamin Vuchot will be moving to a new, yet-to-be-announced role within LVMH, Sephora's parent company. Details of his new position have not been disclosed at this time.

Q.

Who is taking over Alia Gogi's previous role as managing director for Southeast Asia?

A.

Sarah Boyd, who is currently the Southeast Asia VP of markets, will be stepping into Alia Gogi's former position to oversee Sephora's business in the Southeast Asia region.

Q.

What achievement is highlighted from Benjamin Vuchot's tenure as president of Sephora Asia?

A.

During Benjamin Vuchot's leadership, Sephora's business in the Asian region nearly doubled within a three-year period. Chris de Lapuente praised him for leaving the organisation in its strongest state.

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