WeChat Pay embarks on first mall partnership in Singapore

Mobile payment platform WeChat Pay has announced its first mall partner in Singapore.

WeChat Pay is rolling out cashless payment services across retail and F&B outlets in the popular Bugis Junction and Bugis+ malls, centrally located in Singapore’s Civic and Cultural District.

GM Ivy Ang said the malls are particularly popular with young Chinese tourists. “Together with WeChat Pay, we will offer exclusive campaigns tailored for young Chinese travellers in Singapore. As we head into the Golden Week holidays and end-of-year festivities, we will continue to offer customised promotions and targeted campaigns to WeChat users through its many communication platforms and marketing channels, so our shoppers enjoy a rewarding shopping experience,” she said.

“In this digital age, where we see more and more shoppers going cashless. Partnering with WeChat Pay is thus a very relevant initiative,” she added.

Grace Yin, WeChat Pay’s director of overseas operation added: “The Bugis arts, culture, and entertainment district is especially popular with young Chinese tourists, which makes Bugis Junction and Bugis+ ideal to mark WeChat Pay’s first mall partnership in Singapore.”

With the launch, Bugis Junction and Bugis+ will be the first malls in Singapore to accept WeChat Pay as a mobile payment platform across its wide range of commercial offerings. To celebrate the introduction of the new payment platform, the mall is hosting exclusive offers for shoppers to get rewarded with virtual money packets and receive cashback coupons.

WeChat Pay is one of the leading mobile payment solutions in China. It is currently available in over 40 countries and regions across the world in 13 currencies and has more than 800 million monthly active users.