Seiko Australia opens first Melbourne boutique
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Japanese watch brand, Seiko, has opened its first Melbourne boutique on Little Collins Street earlier this week.
The boutique houses Seiko’s prestigious collections, Grand Seiko, Astron and Credor and will also display several watches never before offered in Australia.
In launching the store, displayed Seiko’s Fugaku Timepiece valued at $600,000, the $400,000 Credor Spring Drive Minute Repeater as well as the Eichi ll valued at $61,000.
The boutique will reside among Melbourne’s bustling Little Collins Street which is known for its high-end boutiques and have a resident Seiko watchmaker to assist customers with technical information.
In March last year, the Japanese watch brand opened its first Australian boutique at the Queen Victoria building in Sydney, following openings in Frankfurt, Moscow and Tokyo last year.
Questions & Answers
Q.Which specific watch collections are available at the new Melbourne boutique?
Which specific watch collections are available at the new Melbourne boutique?
The boutique features Seiko's Grand Seiko, Astron, and Credor collections. It also displays watches previously unavailable for purchase within Australia, offering a unique selection to customers.
Q.What is the primary feature differentiating this new Melbourne boutique from other Seiko retailers?
What is the primary feature differentiating this new Melbourne boutique from other Seiko retailers?
The Melbourne boutique hosts several watches never before offered in Australia, alongside its prestigious collections. It also uniquely provides a resident Seiko watchmaker for customer assistance and technical information.
Q.How does this new Melbourne store fit into Seiko's broader expansion strategy in Australia?
How does this new Melbourne store fit into Seiko's broader expansion strategy in Australia?
This Melbourne boutique is Seiko's second Australian opening, following its first Australian boutique last year in Sydney. It demonstrates a continued focus on establishing a direct retail presence in key Australian cities.
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