Seiko Australia opens first Melbourne boutique

Japanese watch brand, Seiko, has opened its first Melbourne boutique on Little Collins Street earlier this week.

The boutique houses Seiko’s prestigious collections, Grand Seiko, Astron and Credor and will also display several watches never before offered in Australia.

In launching the store, displayed Seiko’s Fugaku Timepiece valued at $600,000, the $400,000 Credor Spring Drive Minute Repeater as well as the Eichi ll valued at $61,000.

The boutique will reside among Melbourne’s bustling Little Collins Street which is known for its high-end boutiques and have a resident Seiko watchmaker to assist customers with technical information.

In March last year, the Japanese watch brand opened its first Australian boutique at the Queen Victoria building in Sydney, following openings in Frankfurt, Moscow and Tokyo last year.