Skip to content
General

Twitter launches Professional Profiles for businesses

By Sarah Chen
1 min read
Twitter Shopping e1614895675340
Twitter Shopping e1614895675340
In this article (4)

Twitter has officially launched a test of its new profile type called Professional Profiles, aimed to allow businesses to display specific information to potential customers.

Twitter Business has posted an image showing what the new profile looks like, with a short description reading: “Like our new look? Today we’re launching an exciting test of a new profile type called Professional Profiles!”

Kayvon Beykpour, Twitter’s product lead, has thrown in additional hype, saying that “Businesses will soon be able to distinguish themselves on Twitter with distinct attributes on their Profile!”

From the image, posted above, we can see that businesses will be able to display their address and a map of their location directly under the number of followers. According to Baykpour, though, Twitter will soon implement more features, tailored toward business.

At the moment Twitter is testing Professional Profiles with just a handful of business owners in the US, with a rollout to a wider audience to follow in the next few months.

Questions & Answers

Q.

What is the main purpose of the new Professional Profiles on Twitter?

A.

Twitter has launched these new profiles to allow businesses to display specific information to potential customers. They are designed to help businesses distinguish themselves on the platform with distinct attributes visible on their profile page.

Q.

What new features can businesses display on their Professional Profiles?

A.

From the image Twitter Business posted, we can see that businesses will be able to show their address and a map of their location directly under their follower count. Twitter plans to implement more business-tailored features soon.

Q.

When will Professional Profiles be available to more businesses?

A.

At present, Twitter is testing Professional Profiles with only a small number of business owners in the US. A wider rollout to more businesses is expected to follow in the next few months.

Reader pulse

Is Twitter's Professional Profiles a smart move?

18,920 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready