Santa Rita launches on Tmall
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The Alibaba Group which operates Tmall is the biggest e-commerce platform in China with more than 400 million users and 120 million clicks per day. Tmall is Alibaba’s B2C online retail platform that has recently listed other big brand wine accounts, such as Wine Australia, Mondavi andASC Fine Wines.
Earlier this year, Jack Ma, founder and executive chairman of Alibaba Group announced the launch of the first ever ‘Wine Day’. Hoping to emulate the success of ‘11.11 Singles Day’ which recorded a massive US$14.32 billion in sales in just 24 hours, this event, called the “9.9 Wine & Spirits Festival”, took place today at 9am CST.
The Santa Rita online flagship store will offer key wines from their portfolio along with specific offers and promotions targeted China’s 688 million internet users – most of whom connect to Tmall via their smartphones.
Terry Pennington, Santa Rita’s east region export director, said the listing was a “significant milestone” in the estate’s route-to-market in China.
“This opportunity provides an excellent platform not only for retail but one from which we can communicate to and with the many millions of Chinese e-consumers our brand heritage, values and story,” he said.
Established in 1880, Santa Rita is one of Chile’s oldest and most renowned wineries and owns over 2,500 hectares in the wine valleys of Limarí, Casablanca, Leyda, Maipo, Colchagua, Apalta, Maule, Rapel and Curico.
Brands in the Santa Rita portfolio include 120, Secret Reserve, Reserva, Medalla Real, Floresta, Pehuen, Triple C and Bougainville with the top wine being Casa Real.
Santa Rita is part of the Santa Rita Estates (SRE) stable comprising three key wine brands: Santa Rita and Carmen from Chile and Doña Paula from Argentina.
Questions & Answers
Q.What is the primary objective for Santa Rita in launching its flagship store on Tmall?
What is the primary objective for Santa Rita in launching its flagship store on Tmall?
Santa Rita aims to use the Tmall platform for retail sales and to communicate its brand heritage, values, and story to millions of Chinese e-consumers. This is seen as a significant milestone in its Chinese market strategy.
Q.Which other wine brands or organisations have recently listed on Tmall, according to the article?
Which other wine brands or organisations have recently listed on Tmall, according to the article?
Tmall, Alibaba's B2C online retail platform, has recently listed other significant wine accounts. These include Wine Australia, Mondavi, and ASC Fine Wines, indicating a growing presence for wine brands on the platform.
Q.What is the background of Santa Rita, the winery that has launched on Tmall?
What is the background of Santa Rita, the winery that has launched on Tmall?
Established in 1880, Santa Rita is one of Chile’s oldest and most renowned wineries, owning over 2,500 hectares across various wine valleys. It is part of Santa Rita Estates, which also includes Carmen from Chile and Doña Paula from Argentina.
Q.How will Santa Rita target Chinese internet users with their Tmall offerings?
How will Santa Rita target Chinese internet users with their Tmall offerings?
Santa Rita's online flagship store will provide key wines from its portfolio along with specific offers and promotions. These are targeted at China’s 688 million internet users, many of whom access Tmall via smartphones.
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