Ribbit.me Rebrands as Loyyal

Ribbit.me announces that it has renamed as Loyyal, in order to better reflect the underlying industry and the Company’s business objectives.

Loyyal has built the first universal loyalty and rewards platform using distributed ledger and smart contract technology, introducing frictionless interoperability to the currently fragmented industry.

“As our company has evolved in such a short period of time, we feel that the name Loyyal better represents who we are and what we do,” said Greg Simon, Loyyal CEO and co-founder.

“We seek to increase loyalty program operator’s ability to dynamically incentivize each customer uniquely by removing technological barriers, so a twist on the word loyal is a perfect way to reinforce our message,” said Sean Dennis, COO and co-founder.