Restaurant company expands into Thailand with local Myanmar cuisine
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Myanmar restaurant chain Feel International is set to open in Thailand. Opening in the popular Bangkok tourist area of Pratunam on Thursday (January 24), the group intends to introduce Myanmar cuisine to Thai consumers and foreigners. “At present, many restaurants are attempting to cater to the needs of tourists from China, however there are eight flights to Bangkok from Yangon every day, and there are tens of thousands of Myanmar citizens working and studying there, so there is a potential market for Myanmar cuisine”, said Feel International operations director Ko Johnny.
“This is the very first Myanmar restaurant opened in a foreign capital city. Bangkok is one of the biggest restaurant markets in the world. It offers a wide variety of cuisine, even something as exotic in Asia as Ethiopian. Bangkok is the first step for Myanmar traditional food to penetrate the international markets”, he said.
The restaurant intends to serve lunch boxes with Myanmar favourites for Myanmar people working in companies and offices around the area.
Discussions are being held to open further restaurants in Chiang Mai and Mesauk.
Questions & Answers
Q.What is the primary reason Feel International chose Bangkok for its first international restaurant?
What is the primary reason Feel International chose Bangkok for its first international restaurant?
The company identified a significant potential market in Bangkok, citing eight daily flights from Yangon and tens of thousands of Myanmar citizens working and studying there. It also views Bangkok as a major international restaurant market for its cuisine.
Q.Beyond the new opening, does Feel International have plans for further expansion in Thailand?
Beyond the new opening, does Feel International have plans for further expansion in Thailand?
Yes, the company is already holding discussions to open additional restaurants in other Thai cities. Potential locations being considered for these future expansions are Chiang Mai and Mesauk.
Q.Who are the target customers for Feel International's new restaurant in Bangkok?
Who are the target customers for Feel International's new restaurant in Bangkok?
The restaurant aims to attract both Thai consumers and foreign tourists visiting Bangkok. Also, it plans to cater specifically to Myanmar people working in local companies and offices by offering lunch boxes.
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