Remodeled M&M’S World Shanghai reopened
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M&Ms World Shanghai reopened yesterday in Shanghai Shimao International Plaza. The newly remodeled 1600sqm interactive store, which offers an immersive, personalised experience with the M&M brand to residents and tourists, remains the only one based in Asia.
The store is part of the global M&Ms retail business, which includes My M&Ms’ e-commerce sites and a B2B channel in the US and Europe.
The M&Ms World Shanghai experience store features a “Great Wall of Chocolate” made out of more than 1 million M&Ms, a personalised printer, and a device that scans customers to create a personalised M&Ms avatar. It also features an improved checkout experience that allows mobile payment options from Alipay, WeChat and Apple Pay.
Questions & Answers
Q.What kind of unique experiences can visitors find at the remodeled M&M’S World Shanghai?
What kind of unique experiences can visitors find at the remodeled M&M’S World Shanghai?
The store offers several interactive features, including a 'Great Wall of Chocolate' made from over 1 million M&M’S, a personalised printer, and a device to create a personalised M&M’S avatar.
Q.How large is the M&M’S World Shanghai store following its recent refurbishment?
How large is the M&M’S World Shanghai store following its recent refurbishment?
The newly remodeled store is 1600 square metres. It aims to provide an immersive and personalised experience with the M&M'S brand for both residents and tourists visiting Shanghai.
Q.What payment methods are now available for customers at the M&M’S World Shanghai store?
What payment methods are now available for customers at the M&M’S World Shanghai store?
The store has an improved checkout experience. Customers can now use mobile payment options such as Alipay, WeChat Pay, and Apple Pay for their purchases.
Q.Is the M&M’S World Shanghai part of a larger global retail operation?
Is the M&M’S World Shanghai part of a larger global retail operation?
Yes, this store is a component of the global M&M’S retail business. This wider operation also includes My M&M’S e-commerce sites and a business-to-business channel in the US and Europe.
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