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Kering’s flagship brand, Gucci, is focusing on rebuilding its market position in China following years of stagnation. The luxury company’s complacency resulted in an underwhelming retail experience and poorly situated stores, according to Kering CEO Luca de…
Troubled long-haul, low-cost carrier AirAsia X widened its quarterly loss, as it remained grounded amid the coronavirus pandemic. For the quarter ended 30 September, the carrier, which recently unveiled a restructuring plan, reported an operating loss MYR498…
Thailand’s CRC Sports has rebranded its Supersports business as a sports fashion store in a move targeting millennials. Last month’s rebranding modernises the business’s image and transforms the performance store model into the fashion world. The logo has…
M&Ms World Shanghai reopened yesterday in Shanghai Shimao International Plaza. The newly remodeled 1600sqm interactive store, which offers an immersive, personalised experience with the M&M brand to residents and tourists, remains the only one based in Asia.…
LF Beauty, a one-stop shop partner and supplier of products and solutions for the beauty industry announced that it will now operate under the new brand name of MEIYUME. The rebranding comes to represent the evolution of the company and its response to the…
Discount chain Homeplus has changed its logo for the first time in 21 years – a move the company says signals more aggressive management activities are to come. The radical redesign eliminates the line under “Homeplus” and adds a new red stylized plus symbol…
Global fast-food chain Dunkin’ plans to reposition itself as a coffee chain – but it will still sell fresh donuts. Just a month after Dunkin’ Donuts unveiled rebranding, including dropping ‘Donuts’ from its name, the company has announced a strategy to put…
Malaysia’s Packet One Networks (P1) has rebranded as webe as part of its transformation into a digital mobility service provider. But the operator has not yet announced when it plans to launch mobile services or provide details on any mobile plans. The…
It’s a bad time to be called Zica – even if it’s a car we are talking about and not the deadly virus that’s gone global. Zica is a new hatchback from Indian carmaker Tata’s stable, while the mosquito-borne virus that has gone global is called Zika. But who…
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