Reinvented Siam Discovery wins two awards
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Siam Discovery – The Exploratorium, Thailand’s first hybrid-retail destination and lifestyle specialty store which opened in May, has won two awards.
A reincarnation of the old Siam Discovery, the store was named Best Retail Development and Best Commercial Development in the latest Thailand Property Awards.
Siam Discovery is owned by Siam Piwat, which also owns and runs Siam Center, Siam Paragon and Paradise Park shopping centres, and jointly owns megaproject IconSiam.
“Siam Discovery has broken every rule of Thailand’s retail industry to offer exciting experiences and creativity,” says Siam Piwat CEO Chadatip Chutrakul.
“The awards reflect the success of the distinctive design and the ideas behind it by a team of design experts such as Nendo’s Oki Sato and Urban Architect, who came together and imbued the architecture of the refurbished Siam Discovery with elegance and uniqueness.”
She says the new concept permeates “every single design detail” across more than 40,000 sqm, including open space.
“Even the product displays and stores of more than 5000 brands are decorated to match the personalities of each specific Lifestyle Lab on each floor. This gives our customers the freedom to browse for products that suit their stories and interests, and make shopping both convenient and a fun exploration.”
In their 11th edition, the Thailand Property Awards aim to boost the stability and efficiency of the country’s real-estate market and encourage entrepreneurs.
Questions & Answers
Q.What is Siam Discovery's new identity or concept after its reinvention?
What is Siam Discovery's new identity or concept after its reinvention?
It is now branded as Siam Discovery, The Exploratorium, functioning as Thailand's first hybrid-retail destination and lifestyle specialty store. The concept focuses on offering exciting experiences and creativity through its design and product displays.
Q.Which specific awards did the reinvented Siam Discovery receive?
Which specific awards did the reinvented Siam Discovery receive?
Siam Discovery was named Best Retail Development and Best Commercial Development at the latest Thailand Property Awards. These awards recognise its distinctive design and the ideas behind its refurbishment.
Q.Who was involved in the design and architectural work for the refurbished Siam Discovery?
Who was involved in the design and architectural work for the refurbished Siam Discovery?
The refurbishment involved a team of design experts, including Nendo’s Oki Sato and Urban Architect. They contributed to the architecture and imbued the building with elegance and uniqueness.
Q.What is the purpose of the Thailand Property Awards, which recognised Siam Discovery?
What is the purpose of the Thailand Property Awards, which recognised Siam Discovery?
The Thailand Property Awards, now in their 11th edition, aim to boost the stability and efficiency of the country's real-estate market. They also encourage entrepreneurs within the industry.
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