Reinvented Siam Discovery wins two awards

Siam Discovery – The Exploratorium, Thailand’s first hybrid-retail destination and lifestyle specialty store which opened in May, has won two awards.

A reincarnation of the old Siam Discovery, the store was named Best Retail Development and Best Commercial Development in the latest Thailand Property Awards.

Siam Discovery is owned by Siam Piwat, which also owns and runs Siam Center, Siam Paragon and Paradise Park shopping centres, and jointly owns megaproject IconSiam.

“Siam Discovery has broken every rule of Thailand’s retail industry to offer exciting experiences and creativity,” says Siam Piwat CEO Chadatip Chutrakul.

“The awards reflect the success of the distinctive design and the ideas behind it by a team of design experts such as Nendo’s Oki Sato and Urban Architect, who came together and imbued the architecture of the refurbished Siam Discovery with elegance and uniqueness.”

She says the new concept permeates “every single design detail” across more than 40,000 sqm, including open space.

“Even the product displays and stores of more than 5000 brands are decorated to match the personalities of each specific Lifestyle Lab on each floor. This gives our customers the freedom to browse for products that suit their stories and interests, and make shopping both convenient and a fun exploration.”

In their 11th edition, the Thailand Property Awards aim to boost the stability and efficiency of the country’s real-estate market and encourage entrepreneurs.